Guinness bird launched a new type of fabric
In line with the philosophy of "breaking the rules of power, I am no longer a blind follower," and the original intention of the movement, which is not to chase first place, but to return to true happiness, the latest season’s collection has embraced a more human-centered approach. This season, we’ve integrated a variety of elements that reflect a deeper understanding of comfort, style, and well-being. The brand’s design philosophy now centers around a “happiness-led†concept, where clothing isn’t just about aesthetics—it's about enhancing everyday life.
The fabrics used in this season’s apparel are not only elegant but also highly functional. We have introduced eco-friendly and innovative materials such as ice yarn, moisture-wicking, and quick-drying fabrics, all designed to improve user experience. These high-quality textiles, combined with meticulous tailoring and craftsmanship, ensure that every piece of clothing reaches its highest potential. Exercise is no longer just about fitness—it's about enjoying the process and feeling good while doing it.
In terms of fabric innovation, we've incorporated environmentally friendly materials like regenerated woven fabrics, bamboo charcoal, memory foam, and flash silk. For spring and summer collections, our focus has been on breathable and moisture-wicking fabrics, and this quarter we’re introducing a new fabric called "ice yarn," which offers even better breathability and a soft, pleasant touch. These functional fabrics are continuously evolving to meet the growing demand for comfort and quality, adding value to our products and creating unique selling points.
It’s reported that the Elegant Bird brand will launch between three to five new fabric types this quarter, further developing its “Noble Bird Technology Fabrics†line. This effort not only enriches the product portfolio but also strengthens the brand’s identity. The new collection continues to follow the theme of “exercising the joy of happiness,†offering creative designs that appeal to sports enthusiasts and lifestyle lovers alike.
In addition, the current seasonal outdoor collection for women features natural and eco-friendly patterns, emphasizing sustainability and simplicity. For example, the cycling series aims to promote low-carbon and green travel, encouraging more people to embrace an eco-conscious lifestyle.
Shoes are no longer just about style—they're about health and function. Functional footwear has become a key part of a healthy lifestyle, and in 2010, it became a major driving force in the shoe market. The Noble Bird brand focuses on reducing sports injuries, improving comfort, and promoting sports happiness through R&D. As a result, our shoes feature a range of specialized functions—such as stretchable soles, shock absorption, curling soles, and hip-hop styles. Some emphasize ventilation, deodorization, and sterilization, while others help with lower limb alignment, joint recovery, balance, and muscle development. These advanced technologies combine with stylish designs to create a perfect blend of functionality and fashion.
Shaoxing Xiaotrain Imp.&Exp Co., Ltd , https://www.xiaotrain.com