"BBLLUUEE pink blue wardrobe", my fashion wardrobe

"BBLLUUEE Pink Blue Wardrobe" is a newly launched brand by Shenzhen Blue Powder Wardrobe Co., Ltd., introduced in 2009. It was developed as an evolution of the company’s earlier successful line, "BBLLUUEE Powder Blue," which debuted in 2006. Despite being on the market for less than a year, "BBLLUUEE Pink Blue Wardrobe" has already established over 30 high-quality stores across cities like Shenzhen, Changsha, Suzhou, and Guiyang, with each store spanning nearly 100 square meters. These stores have not only exceeded expectations in terms of quality but also delivered impressive sales performance. What led to this rapid success? We spoke with Mr. Li Feiyue, the general manager and design director of Shenzhen Pink Wardrobe Garments Co., Ltd.

Mr. Li explained that the launch of the new "Pink Blue Wardrobe" was part of a long-term strategy. “When we started in 2006, we had already planned two distinct brands: 'Pink Blue' and 'Pink Blue Wardrobe.' The idea behind 'Pink Blue' was to use color as a strong visual identity, making it easy to catch attention. From an entrepreneurial perspective, starting with a color-based brand increased our chances of success. Our positioning for 'Pink Blue' was to use color as a bridge for product integration, combining classic elegance with a subtle yet enduring style. This approach proved highly effective, and the rapid growth of the 'Pink Blue' brand allowed us to build expertise in design, marketing, and management. That experience enabled us to smoothly launch 'Pink Blue Wardrobe' in 2009.”

When asked about the style positioning of "Pink Blue Wardrobe," Mr. Li said, “The term 'Wardrobe' suggests something more fashionable and inclusive. Every modern woman wants her own unique style, so 'Pink Blue Wardrobe' is built around fashion and versatility. Unlike the classic feminine look of 'Pink Blue,' this brand focuses on trendy mix-and-match styles. We use neutral tones like black, white, gray, and khaki as the base for our designs, making it easy to distinguish from the previous brand. 'Pink Blue Wardrobe' is an upgraded version of 'Pink Blue,' focusing on enhanced design, quality, and brand image. It's not about avant-garde fashion or street-style leisure—rather, it’s about classic fashion and timeless casual wear. Brands like JORYA Zhuoya and Ochirly represent the kind of classic aesthetic we aim for. Our target customer is women aged 20 to 35 who value comfort, modesty, and refined fashion.”

As the general manager and design director, Mr. Li has been instrumental in the success of both "Pink Blue" and "Pink Blue Wardrobe." Over the past four years, these two brands have grown steadily, becoming recognized names in China's women's fashion industry. The company name, "Shenzhen Pink Blue Wardrobe Co., Ltd.," seems to reflect the vision of Mr. Li and his team—to create a beautiful and lasting presence in the fashion world. With their focus on style, quality, and innovation, they are continuing to shape the future of women's fashion in China.