"BBLLUUEE pink blue wardrobe", my fashion wardrobe

"BBLLUUEE Pink Blue Wardrobe" is a newly launched women's fashion brand that emerged in 2009, following the successful launch of "BBLLUUEE Powder Blue" in 2006 by Shenzhen Blue Powder Wardrobe Co., Ltd. Despite being on the market for less than a year, the "BBLLUUEE Pink Blue Wardrobe" has already opened over 30 high-quality stores across cities like Shenzhen, Changsha, Suzhou, and Guiyang, with each store covering nearly 100 square meters. The performance of these stores has exceeded expectations in terms of both quality and sales. So what made this new brand stand out in the market? We had the chance to speak with Mr. Li Feiyue, the general manager and design director of Shenzhen Pink Wardrobe Garments Co., Ltd.

Mr. Li shared his insights on the development of the new "Pink Blue Wardrobe" brand. He explained that from the very beginning, in 2006, the company had planned two distinct brands: "Pink Blue" and "Pink Blue Wardrobe." The idea behind "Pink Blue" was to use color as a strong visual element, which makes it more noticeable and easier to attract attention. From an entrepreneurial perspective, starting with a color-based brand increased their chances of success. The positioning of "Pink Blue" was to use color as a bridge for product integration, combining classic elegance with a subtle yet enduring appeal. This strategy proved effective, and the rapid growth of the "Pink Blue" brand helped the company build expertise in design, marketing, and internal management, allowing them to successfully launch the "Pink Blue Wardrobe" brand in 2009.

When asked about the style positioning of "Pink Blue Wardrobe," Mr. Li said, "The term 'Wardrobe' implies fashion and inclusiveness—every modern woman wants her own unique wardrobe. Therefore, 'Pink Blue Wardrobe' focuses on fashion and versatility. Unlike the classic elegant femininity of the 'Pink Blue' brand, 'Pink Blue Wardrobe' emphasizes trendy mix-and-match styles. It also uses neutral colors like black, white, gray, and khaki as its main design palette. This approach helps distinguish it from the 'Pink Blue' brand. 'Pink Blue Wardrobe' is an upgraded version of 'Pink Blue,' not just in design and quality but also in image and fashion direction. While it embraces casual style, it leans toward classic fashion rather than avant-garde or street-style trends. For example, it draws inspiration from brands like JORYA Zhuoya for classic fashion and Ochirly or B ASIC HOUSE for classic casual wear. The target audience is women aged 20 to 35 who value comfort, modesty, and refined fashion."

Over the past four years, Mr. Li Feiyue has led the successful launch of both "BBLLUUEE Pink Blue" and "BBLLUUEE Pink Blue Wardrobe." Both brands have captured the hearts of many consumers, contributing to the steady and rapid growth of China's women's fashion industry. The name "Shenzhen Pink Blue Wardrobe Co., Ltd." seems to foreshadow the vision of Mr. Li and his team to create something beautiful and lasting in the world of fashion. With their clear strategies, creative designs, and deep understanding of the market, they continue to make waves in the competitive fashion landscape.