Interpretation of Hot Spots: The Informatization of Clothing Brand ONLY
In the mind of Wang Zhonggang, the Chief Information Officer of Tianjin Lingzhi Group, there has always been a clear vision: to enable corporate management to monitor and control every aspect of business operations from their office. The idea is simple yet powerful—being able to see every detail in real time, whether it's the procurement of raw materials, the production and sales of each garment, store performance, or the logistics of each batch of products.
Through digital transformation, ONLY has restructured its supply chain into a highly efficient engine, effectively activating the entire company’s operational system. This transformation was not just a technological shift but a deep strategic move driven by real business challenges.
The clothing industry operates on seasonal cycles, with planning systems driving product development and conferences facilitating execution. However, this model often leads to complex issues, especially when multiple seasons overlap and various processes intersect. These challenges can result in internal chaos, weak coordination, and poor communication between different parts of the supply chain.
Wang Zhonggang recognized that the solution lay in full integration across the supply chain—connecting design, manufacturing, logistics, and retail. This meant aligning information flow, logistics, capital flow, and value flow to create a more responsive and agile system.
In 2000, ONLY chose Fuyou Software as its strategic partner for ERP implementation. Fuyou not only brought advanced technology but also helped standardize internal processes, turning informal workflows into documented procedures. Within two months, even basic tasks like personnel management, meetings, and reimbursements were digitized, creating a unified platform for information and financial flows.
The focus was not just on internal efficiency but also on extending IT capabilities to the retail front. With over 1,000 stores, integrating sales data and inventory information became critical. Despite resistance and technical complexity, the leadership pushed forward, eventually achieving widespread integration across 800 stores. This allowed accurate tracking of sales and inventory, improving decision-making and market responsiveness.
Looking ahead, Wang Zhonggang aimed to extend this integration to suppliers. By connecting them through a shared platform, the company could track fabric flow, semi-finished goods, and finished products in real time. This level of transparency helped optimize production schedules and improve collaboration.
Internally, the ERP system enabled seamless operations—from development and ordering to delivery and procurement. Every department, including finance, marketing, and logistics, was aligned under a single system, enhancing overall efficiency.
Today, with an advanced IT infrastructure, ONLY operates with speed and precision. Stores nationwide are connected directly to the headquarters, feeding real-time sales data that allows for quick adjustments and informed decisions. Marketing teams no longer rely on outdated faxes but instead access up-to-date analytics daily.
From 2000 to 2009, ONLY continuously upgraded its ERP systems, covering all aspects of the business. Now, every operation—from logistics to e-commerce—is fully digital. This transformation has not only improved internal processes but also enhanced market responsiveness, supporting the company’s growth and innovation.
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