In November, the seven wolves of character and gentleman annual awards ceremony will be officially launched. Seven wolves will continue to work together with celebrities from all walks of life to dedicate the story of character, so that consumers can more deeply experience the charm of “character” through listening, expressing and participating.

At the end of March 2012, during the China International Fashion Week, seven wolves men and Huayi Brothers joined forces to bring a visual feast of “character city” to Beijing 798, and with the formalization of the new concept of “characteristic men's clothing” in the second half of the year. Launched, seven wolves men's new "four kings" collective debut, especially Li Chen, Feng Shaofeng two popular niche to join, so that the majority of consumers shine, a strong sense of the full upgrade of the seven wolves brand image, "man more than one side, The slogan of consistent character has also become familiar. At the end of the year, this "seven-wolves style storm" will usher in its third climax, the "character of merit" annual awards ceremony.

Character Declaration

From November, seven wolves will solicit mass declaration through the Internet. Regardless of whether they are grassroots or elite, living in a dormitory or a cabinet, they can pay attention to the official microblogging of the seven wolves men, release their own character declaration and share it with their friends, conduct character transmission, and obtain seven wolves. The activities of the gifts provided; at the same time, seven wolves will also through the media, networks and other channels, looking for Chinese character celebrities from all walks of life, inviting them to say their own "character declaration" and share their character story.

In addition, consumers will have the opportunity to participate in designated stores in Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang, Sichuan, Fujian, Guangxi, Liaoning, Jilin, Heilongjiang, Hebei, Anhui, Hubei, Shaanxi and Xinjiang. "Seven wolves character declaration" interactive activities, lucky seven winners will also be invited to attend the award ceremony site.

Character Festival Starlight

In mid-December, the seven wolves will be presented in Beijing in the annual awards ceremony for character and personages and meritorsies. They will honor outstanding representatives who have achieved remarkable achievements in their respective industries and demonstrated the extraordinary character of Chinese men.

This awards ceremony is a star-studded event. In addition to inviting representatives of elites from all walks of life, the four spokesmen for seven wolves, Zhang Hanyu, Sun Honglei, Li Chen, and Feng Shaofeng, will present themselves as a strategic partner of Seven Wolves, a subsidiary of Huayi Brothers. Some of the popular artists will also make a grand debut on the evening of the ceremony. You will be overwhelmed by the loud names. In addition, it is reported that the program of the Gala Evening is also carefully selected and deeply savors the charm of the character.

Character Life China Sees

Character is the unremitting pursuit of dreams and a perfect life. Struggle, responsibility, perseverance, grace, wisdom and so on are the different aspects reflected in men's unremitting pursuit. Therefore, men are not only one side, but the character is consistent. Everyone is pursuing. Everyone has his or her own character. Everyone has a self-exhibiting and moving world.

What the seven wolves are looking for is a group of people who work high-profile, low-key, actively chase successes, and constantly challenge new heights; they focus on the quality of life and external image that match their own identity; rich experience, extensive Knowledge, so that they know how to distinguish between true and false appreciation after the precipitation; they inherited the traditional Chinese culture, but also have a global vision, willing to embrace new things and accept new ideas. These people are the "character celebrities" advocated by the seven wolves.

As the leading brand of Chinese clothing, seven wolves also injected "character" genes into their products at the same time. They valued the quality and style of the products themselves and were committed to satisfying consumers' real needs.

Seven wolves, in-depth cooperation with DuPont, 3M and the American Cotton Association, spared no effort to recruit international designers to establish independent design teams in the same industry, and establish various efforts made by the retail academy to improve the terminal retail services. "Products and services create value for consumers.

From "Made in China" to "Created in China," from "Man More Than One Side" to "Character Men's Clothing," Seven Wolves hope to touch their inner world through the faces of men, in order to stimulate the original vigorous energy and promote contemporary China. At the same time, the spirit absorbs Western modern ideas and combines Chinese and Western cultures to create a grand image of a Chinese man so that China can see it and let the world see it.