Babbean's cartoon of the same name goes online in January of next year

Recently, we learned from Jinjiang Qierte Children's Products Co., Ltd. that the company has begun shooting the same-name cartoon "Babbean" for its brand and is expected to be broadcast in the Central 1 set, Central 7 sets, and the Central Children's Channel in January next year.

It is understood that since the Bab bean brand formally moved its children's shoes and children's clothing divisions to Jinjiang, it has frequently "moved out" in marketing promotion. According to briefings, this filming also invited Guangdong Original Dynamic Culture Communication Co., Ltd., which had produced “Pleasant Goat and Big Big Wolf”, to join.

Lin Yuqi, chairman and general manager of Qilter Co., Ltd., said that after the “Babbean” aired, they will also continue to open audiovisual products, books, plush toys and other extended products, and continue to enrich and deepen this original cartoon image. The brand connotation.

At the same time, the Babbean brand will also launch intensive promotion for adults and children. "If we are promoting adults, we will use QQ expression, Weibo, space, online stores and other means for promotion. For children, we will promote it directly through cartoon communication and cute cartoon images.

Through cartoons, children's shoes, and related extended products, a complete brand promotion chain can, on the one hand, fully enhance the popularity and reputation of the Babbean brand, and on the other hand, it can fully develop other achievements brought by animation marketing. . "Lin Yuqi told reporters.