What methods should be used in department stores to deal with the impact of electricity suppliers

According to the report, this year's "Double 11" has given people a feeling of revelry from an Internet merchant. The department store industry has "had little to celebrate the Chinese New Year and a year is worse than a year." In previous years, discounts that were only present near Christmas have been reported in November this year. Has begun to release, but did not harvest the corresponding business return.

The current situation of the department store industry is related to the macro economy, but it is mainly due to the impact of internet companies. Net dealers selling branded goods may not be able to fight over brand stores. The pre-sales and post-sales support advantages of brand stores are unmatched by network operators.

The advantage of network operators is their large capacity, wide variety of goods, wide range of consumer choices, and easy comparison of performance and price. They can find a lot of unpopular products, and this has always been an advantage of the department store industry. Therefore, the department store industry has been hit harder than online business. Brand franchise stores, but the strategy is not clear.

In the past two years, large department stores opened online transactions one after another, and the results were not satisfactory. In fact, if you have a clear understanding of the nature of the network operators, this detour can not go. The power of the Internet business is not to trade once or twice, but to allow consumers to buy online "addiction." The prospects of a single-brand network operator are poor because people do not trade for a single brand, and successful network operators need to cover at least one industry.

The department store industry is considered to be “big volume” compared to the stores under the Internet, but it has no advantage on the Internet. The store's resources and management model have instead become a burden on its online store, which cannot fully demonstrate the role of the platform.

Department stores should not mistakenly think that network operators have only mastered a new technology, but they should regard Amazon and Dangdang as "super-large department stores," like Carrefour and Wal-Mart. Each successful department store is a complex system that is not easily imitated. Once it is formed, it will rarely be a big change.

Innovation and innovation mean the same risks. Behind every successful network operator, there are countless unknown losers, and the timing will not be repeated. Department stores open online stores to deal with network operators and will lose no doubt. Department stores open online stores It is not as good as commissioning venture capital to participate in net merchants.

Under the impact of internet companies, in addition to retreat to high-end department stores, in fact, it can also develop more contextual consumption, such as children's products and playground neighborhoods, couple supplies and theaters. This is a routine response method. More aggressive approaches can be viewed as a tool for buyers. Buyers can be described as the core competitiveness of the department store industry. A good buyer can continuously create new experiences for consumers, but high-level buyers are as rare as art masters.

In the past, buyers like to sneak into a competitor's store to copy the price of goods and copy the price, risk and shame, and now the online shopping mall is undoubtedly a convenient tool for buyers, from which it finds that products suitable for offline sales are transformed, just as paper media is used to excavate materials. Become department store industry's "countermeasure" means.

At present, some department stores have become brand bazaars, resulting in homogenization of the industry, resulting in less fun for consumers to shop. They should seek inspiration from online merchants. The skinny camel is better than Ma Da, and the department store industry is still very promising in the visible future.