Jiangsu Dongdu Textile: Doing Beauty Industry "Smile Curve"

In recent years, the textile industry has begun to face difficulties and challenges such as international trade friction, market decline, and financial crisis. Low-cost advantages such as labor, raw materials and energy have disappeared. However, Jiangsu Dongdu Textile Group had sales of less than 50 million yuan since its reform in 1999, and it has grown to a total of 5 billion yuan in domestic and foreign sales last year, becoming a “sunrise enterprise” in the “sunset industry”. What is the secret behind its success?

Came to Jiangsu Dongdu Textile Group, Chairman Xu Weimin first took a reporter to visit the sewage treatment system of the fabric production base. He told reporters that the group had long recognized the value of energy saving and emission reduction to enhance the competitiveness of enterprises, and established a high standard for Jiangsu Province. The first 10,000-ton sewage recycling center. "Since the completion of 2006, the base sewage discharge indicators are far below the national standards, and the rate of wastewater reuse has reached 50%."

"Dare to be first" is the secret of Jiangsu Dongdu Textile Group's sound and rapid development. Xu Weimin said that Dongdu Textile can develop and even achieve double-digit growth during the international financial crisis in 2008. The key is to advance structural adjustments in advance and at the same time increase the intensity of independent innovation.

Taking an international perspective and making full use of the domestic and international markets to optimize resource allocation is an important path for Dongdu Group's transformation and upgrading over the past 10 years. As early as 2002, Dongdu began to “go global” and realized and improved the “trade advancement”. Companies in Singapore, Hong Kong, Japan, and South Korea directly faced the international market, participated in global procurement, and took first-hand orders. And gradually promote the "big shift of production", respectively, in Malaysia, Cambodia, Vietnam and other places to build new, cooperative production and processing plants. At present, Dongdu Group has formed a new pattern of headquarters economy with “R&D, brand organization and hi-tech fabric manufacturing in Zhangjiagang, foreign trade centers in Singapore, manufacturing bases distributed at home and abroad”.

While adjusting the market structure, Dongdu Group also lost no time in adjusting the product structure. Since 2005, Dongdu Textile has successively established R&D centers with the Tianjin Textile Materials Research Institute and Jiangnan University, investing more than 40 million yuan each year in the research and development of new products, and innovating the development of antibacterial, bamboo fiber, radiation protection and other new fabrics. . In 2011, the company won 4 invention patents, 459 appearance patents, and won 3 China Textile Engineering Association “Textile Technology Innovation Award”. Xu Weimin said: “We are the first to use vegetable dyes for knitted fabrics. At present, only we can produce this product in batches. With the introduction of a batch of environmentally friendly and healthy functional fabrics, companies can gain the right to speak and price in international trade. Right, calmly optimize the market, select customers, continue to do the United States "smile curve."