Top UK outdoor brand FORESUN, Hurricane stationed in domestic high-end

FORESUN, a renowned British outdoor brand, embodies a spirit of passion, confidence, resilience, and adventure. Since its establishment in 1972, during the peak of the British outdoor sports movement, FORESUN has consistently focused on the emotional connection between consumers and the outdoors. Rooted in its brand culture, it celebrates the bold, adventurous, and energetic lifestyle of young people who embrace outdoor activities, encouraging everyone to ignite their love for the wild.

Originating from the UK, FORESUN has evolved over decades, drawing deep inspiration from the rich history and traditions of the British Army's survival techniques. This heritage has shaped its unique style of outdoor exploration, blending modernity with a sense of rugged adventure. The brand not only meets the practical needs of outdoor enthusiasts but also allows men to express their personal stories and emotions through every piece of clothing.

FORESUN embraces a military-inspired personality, creating outdoor gear that reflects the essence of military uniforms. It focuses on maximizing the practicality and functionality of its products for both leisure and adventure, merging fashion, comfort, and performance. In 2011, FORESUN aimed to set new trends in the outdoor industry by redefining product design and retail strategies.

FORESUN is known for its distinctive military casual style, offering a wide range of apparel that blends functionality with fashion. With over 50 stores across mainland China, the brand launched an ambitious development strategy in 2011, implementing a comprehensive brand upgrade to enhance standardization and operational efficiency. By 2012, FORESUN planned to expand its network to 150 stores nationwide, strengthening supply chain partnerships and solidifying its position as a leading military-style leisure brand with a strong identity and charm.