Top UK outdoor brand FORESUN, Hurricane stationed in domestic high-end

FORESUN, a renowned British outdoor brand, embodies a bold, confident, rugged, and adventurous spirit. Since its inception in 1972, during the peak of the British outdoor movement, FORESUN has focused on capturing the essence of outdoor experiences. The brand’s culture and style reflect the energy, passion, and love for adventure that young people express through outdoor activities, inspiring everyone to embrace the excitement of the wild.

Originating from the UK, FORESUN has evolved over decades, drawing deep inspiration from the history and traditions of the British Army’s survival techniques. This heritage has shaped a unique outdoor exploration style, blending modern life with the thrill of adventure. Beyond just meeting the functional needs of outdoor enthusiasts, FORESUN allows men to connect with their emotions and personal journeys through every piece of clothing.

Embracing a military-inspired personality, FORESUN creates outdoor gear that reflects the character of military uniforms. The brand focuses on maximizing practicality and functionality in outdoor leisure, merging fashion, comfort, and performance. In 2011, FORESUN aimed to set a new trend in the outdoor industry by redefining product design and retail operations.

FORESUN is a distinctive lifestyle brand known for its military casual style. With over 50 stores in mainland China, the brand launched a major development strategy in 2011, implementing a comprehensive upgrade project to enhance brand standardization and expansion. By 2012, the brand aimed to fully implement a standardized operational model, increasing the number of domestic stores to 150. Through strategic partnerships, FORESUN continues to grow as a leading name in the fashion military leisure market, offering both style and authenticity.