According to 3G underwear listed on the first day sales exceeded 100,000 yuan
Underwear health is now attracting more attention from consumers, especially among white-collar women. Recently, a section titled "All Under 3G Health Underwear" in the Taobao flagship store after the company's IPO has seen impressive results. On a single day, over 1,000 units were sold, with total sales exceeding 100,000 yuan.
"This is a 300% increase compared to daily sales!" said Zhou Baji, the brand’s sales director. He explained that the product’s pre-sale phase generated significant interest because consumers are becoming increasingly health-conscious. The 3G full-health underwear meets market demand by focusing on comfort and safety. Additionally, the popularity of the Taobao platform has helped attract returning customers, who have built trust in the brand over time.
It is well known that most traditional bras on the market today are designed with European-style underwears, featuring foam molding and steel rings. While these designs help lift the chest, medical studies have shown that the chemicals in traditional sponges can be harmful to health. They also tend to yellow, become less breathable, and may cause discomfort. Steel rings, while providing support, can restrict blood circulation and lead to long-term issues like breast deformation or even cancer.
"In Europe and the U.S., there are plans to gradually phase out sponge-based underwears," said Mr. Shi Lei, chairman of Kang Zhi Garments Co., Ltd. After identifying these market flaws and understanding consumer needs, the company invested tens of millions of yuan over three years in research and development. Through hundreds of trials and improvements, they finally launched the 3G Full Health Bra.
The 3G underwear represents the third generation of underwears, specifically designed for the body structure of Asian women. Compared to other popular options on the market, the 3G series emphasizes a healthier approach. It uses a new fiber structure for the cup, offering better breathability and eliminating the need for steel rings. Despite this, it still provides excellent support and enhances comfort during wear. Long-term use helps prevent issues like sagging or unnatural shaping.
All materials used in the product have been tested by international authoritative institutions, and several patents have been applied for.
Fun is one of the brands launched by Kang Garment Co., Ltd. In recent years, Fun Underwear has gained attention as a rising star in the e-commerce space, achieving sales of $200,000. Its focus on health and wellness has earned it a strong reputation among consumers.
Currently, the company operates two distinct underwear brands: "YiFu" and "Philippine Yue." YiFu targets the online market, appealing to young fashion-conscious and white-collar professionals, while Philippine Yue focuses on physical stores, offering high-end products. According to Mr. Shi Lei, the company aims to become a leading advocate of new concepts in female underwear, continuously launching health-focused products that meet market demands.
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