According to 3G underwear listed on the first day sales exceeded 100,000 yuan
Underwear health is increasingly catching the attention of consumers, especially among white-collar women. Recently, a section titled "All Under the 3G Health Underwear" in a Taobao flagship store after its IPO has seen impressive sales, with over 1,000 units sold in a single day and total sales exceeding 100,000 yuan.
"This daily sales volume has increased by 300% compared to previous levels," said Zhou Baji, the brand's sales director. As a new product, it has already attracted significant attention during the pre-sale phase. According to him, this success can be attributed to two main factors: first, more consumers are becoming health-conscious, and 3G health underwear aligns well with current market demands. Second, the strong popularity of the Taobao platform has helped bring in many returning customers, maintaining a high level of trust in the brand.
It’s widely known that most traditional bras on the market are based on European-style designs, often using foam molding combined with steel rings. While these designs help lift the chest, numerous medical studies have shown that traditional sponges may contain harmful chemicals that affect human health. Additionally, they tend to yellow over time, become less breathable, and can cause discomfort due to the pressure from steel rings. This pressure may hinder blood circulation and, over time, lead to issues like chest deformation or even more serious health concerns.
"At present, Europe and the United States are planning to phase out sponge-based undergarments," said Mr. Shi Lei, chairman of Kang Zhi Garments Co., Ltd. The company recognized these market flaws and, after investing tens of millions of yuan over three years, conducted extensive research and development. Following hundreds of trials and improvements, they finally launched the 3G Full Health Bra.
The 3G underwear represents the third generation of undergarments, designed specifically for the body structure of Asian women. Compared to other popular products on the market, the 3G series emphasizes a stronger health-focused concept. It uses a new fiber structure for the molded cups, offering better breathability and eliminating the need for steel rings while still providing excellent support. The design also prioritizes comfort, ensuring long-term wear without causing issues like sagging or unnatural shaping.
Additionally, all materials used in the product have been tested by international authoritative institutions and several patents have been applied for, further reinforcing its credibility.
Fun is a brand launched by Kang Garment Co., Ltd., and in recent years, it has gained significant attention as the e-commerce and underwear markets have grown rapidly. Fun Underwear has become a notable name, achieving sales of $200,000. Its focus on a healthy lifestyle has earned it a solid reputation among consumers.
Currently, the company operates two distinct brands: "YiFu" and "Philippine Yue." YiFu targets the online shopping market, focusing on young, fashion-conscious, and white-collar consumers, while Philippine Yue focuses on physical stores, aiming for a high-end line. Mr. Shi Lei stated that the company aims to become a leading advocate and practitioner of new concepts in female undergarments in China, continuously launching more health-oriented products for the market.
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