Amoy consumption concept and business model analysis

Prior to Taobao becoming a well-known e-commerce brand in China, the concept of Taobao-style consumption or Amoy was a unique way of consumption. After the added value of social attributes reached its peak, around the year 2005, another social The added value of the consumer, the United Kingdom calls it: Prav (the acronym for the proud realiser of added value), meaning: pride value-added implementers. Chinese most appropriate translation can be translated as: Taobao-style consumer concept. For Prav, the blind pursuit of brand-name or the latest trend that is not necessarily suitable for themselves, but not cool. They pursue is to spend as little as possible, handheld gold card will be in the ordinary street clothing store shopping. Instead of being ashamed of loving to buy bargains, they would rather complacent and could not help but tell their friends that spending less money on high value-added goods was sufficient for the full realization of the value of money and goods.

RIMINI

Prav family is not only cheap, but valued the value of consumption. The time when things are as expensive as possible is over, and pragmatic shopping returns to us. When a customer looks at the label of a product in a clothing store, she not only cares about the price of the product, but also comports with the comparison to buy a cost-effective product. Many consumers recognize the past expensive fashion, to pay a lot of money for this purpose, and later found that they are pursuing the kind of fresh clothes constantly changing, rather than the luxury brand of fashion sense. To non-bustling commercial street Taobao concept clothing store, the same price and similar style, concept store in the Amoy clothing can buy more, which makes consumers excited and full of sense of accomplishment. The same happy and save money, why go to those brand-name flagship store it?

Guangzhou Zhuolong Trading Co., Ltd. through the promotion of expansion for the Prav family Amoy concept clothing franchise stores, the domestic brand of high-quality stock products and non-commercial street shop franchise stores set up shop to achieve the needs of consumers Taobao self-worth . This is an important business opportunity, the Chinese consumer's budget, Amoy. Concept brand discount clothing franchise stores First, to provide consumers with more choice of goods; Second, even the well-known brand clothing, but also put down the so-called brand addition Value, the total bow to the consumer value. Amoy.Conceptual consumption will continue to achieve the subversion of the traditional concept of value-added consumer clothing . Guangzhou Zhuo Long Tao concept brand discount clothing

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