Textile industry brand development is good

In order to thoroughly implement the "12th Five-Year Development Plan for Textile Industry" and the "Building a Strong Textile Country (2011-2020)" brand building spirit, on December 13, the China National Textile and Apparel Federation successfully held a meeting in Xiamen, Fujian Province. 2013 Annual Work Conference of China Textile and Apparel Brands. During the conference, the "Fashion of China's Textile and Clothing Brands Internationalization" theme of the fashion brand forum, and the promotion of industrial and commercial exchange docking the main purpose of the "Commerce and Trade Brand Exchange Association and China Department Stores Association of the sixth session of the fifth director (expansion) meeting "Catch up with business and industry - the department store business enterprise entered the brand industrial base" activities held in the same period, to create a pragmatic and favorable new situation for the further promotion of China's independent brand textile and apparel.

Launched the "Industry Brand Development Report" and "Brand Nurturing Management System" industry standards work. This "2013 China Textile and Apparel Brands Annual Work Conference", Xu Wendong, deputy secretary-general of Xiamen Municipal People's Government, led the opening speech, industry and information. Zhu Hongren, member of the Party's Party Group and chief engineer, and Wang Tiankai, president of the China Textile Industry Federation attended the meeting and delivered speeches.

Vice President Zhang Li of the China Textile Industry Federation gave a report titled "Implementing the Brand Development Strategy to Promote Industrial Transformation and Upgrading" at the conference. He made the 2013 China Textile Industry Brand Work Report and Vice Chairman and Secretary General of the China Silk Association Qian Youqing. Peng Yanli, chairman of the China Wool Textile Industry Association, made silk, cashmere brand reports. In 2013, the China Textile Industry Federation Brand Office, the China Silk Association, and the China Wool Textile Industry Association jointly compiled and completed the 2013 China Textile Industry Brand Development Report - Silk and Cashmere Paper. This report is a follow-up to the Chinese clothing textile industry. After the Independent Brand Report (2012), the second release of the China Textile Industry Brand Development Report. This report summarizes the basic situation, new features, new situation and new environment of the brand development in the textile industry, and the direction of the next step. It systematically reviews the development history, status quo, mode of the independent brands of silk and cashmere, and the environment in which the brand development is located. Future trends.

At the meeting, Chen Dapeng, executive vice president of the China Garment Association, gave a briefing on the industry standards for the implementation of brand cultivation management systems in the textile and apparel industry. At present, the China Textile Industry Federation Brand Office, the China Garment Association and other units are compiling the “General Requirements for the Branding and Management System of the Textile Industry—Guidelines for the Implementation of the Garment Industry.” A preliminary draft has been formed to guide the garment enterprises in establishing a brand cultivation and management system. , to enhance brand cultivation capabilities.

Wang Lizhi, the vice president of the Quality Branch of the China National Institute of Standardization, released the evaluation results of 24 brand values ​​of textile, apparel, footwear and hat companies. The evaluation is the brand work office and the China National Institute of Standardization, with the “brand evaluation brand value evaluation requirements” (gb/t 29187-2012), "Brand Evaluation of Multi-period Extra Income" (gb/t 29188-2012) as a basis for the brand value of more than 500 million yuan in textile clothing and footwear companies to carry out trial evaluation.

Since then, Zhu Yong, President of Shanghai Textile Holding Group, and Shi Changjia, Director of Jieliya Group, respectively introduced the “Three*” and “Jie Liya” brand development experiences. President Shen Yongfang of the Shenzhen Garment Association and Zheng Chenai, President of the Wenzhou Garment Merchants Association, introduced the regional brand pilot work experience. Zhang Li, vice president of the China Textile Industry Federation, signed the regional brand pilot agreement with Haining and Xiamen respectively.

In order to further improve public services, the China Textile and Apparel Brand Strategy Promotion Committee at the meeting identified a number of brand-building experts and issued expert certificate of appointment.

"Commercial Brand Exchange Conference" discussed the wisdom of brand channel management and business alliances as one of the important related activities of the "2013 China Textile and Apparel Brand Annual Work Conference", and the fifth session of the sixth session of the "Commercial Brand Exchange Conference and the China Department Store Business Association" The Council of Directors (Expanding) aims to promote channel integration and resource integration between the department store industry channel and the dominant brands. The Trade and Industry Brand Exchange Conference was successfully held on the afternoon of December 12th. Zhao Guangyi, Assistant Director of Xiamen Siming District, attended the meeting and delivered speeches. The Ministry of Commerce, the Ministry of Industry and Information Technology led the representatives of the department store industry and representatives of brand companies and nearly 300 people. Attending the meeting.

As representatives of the China National Textile and Apparel Council, Yang Zhaohua, President of the China Home Textiles Industry Association, and Yan Yan, Deputy Director of the Office of Social Responsibility of the China Textile Industry Federation, respectively, made a remark on "Reflections on Channel Transformation in the Home Textile Industry" and "Industry and Industry Join Hands in Sharing Social Responsibilities". Keynote Speech.

As a representative of the department store industry, Wang Hao, vice president of Wuhan Wushang Group, focused on the cooperation innovation practice and experience with brand companies. Chen Qingsheng, Vice President of Nanjing Central Market, coordinated development of physical stores and e-commerce, and Wang Xiaoning, marketing manager of k11 shopping center. The sharing of the new consumer trends of art and commerce has wonderful views.

Filtered advertising as a representative of the brand's business, Lin Maoying, chairman of Jiumuwang Co., Ltd., and Mao Jihong, chairman of Guangzhou Exceptional Garments Co., Ltd., respectively introduced their brand development and channel construction. Xu Bin, marketing expert and general manager of Beijing Frontier Consulting Co., Ltd. delivered a wonderful speech titled "Brand Building in a New Business Environment."

At the meeting, the China Textile Industry Federation and the China Department Store Business Association also signed the "Initiative Brand Development Business Alliance, to promote cross-border cooperation" proposal, promote the promotion of industrial and commercial docking, promote zero communication, and guide enterprises to optimize supply chain management, Strengthen the sharing of data among industries and create a favorable environment for the development of textile and apparel brands.

The chairman of China Department Stores Association Chu Xiqiu made a concluding speech. He pointed out that this conference provided a good exchange platform for brand enterprises and commercial enterprises. The next step is for the China Department Store Business Association to continue to cooperate with China Textile Industry Federation. , To jointly create an environment conducive to the survival and development of China's textile and apparel brands.

“Fashion Brand Forum” explores the road of internationalization of China's textile and apparel brands as the second important activity of the “2013 China Textile and Apparel Brand Annual Working Conference”. “Fashion Brand Forum: The Road to Internationalization of China's Textile and Apparel Brands” is also at 12 On the afternoon of the 13th, it was successfully held. On the forum, Dai Kesheng, Director of the Information Section of the China Textile Import & Export Chamber of Commerce, analyzed in depth the status and trends of China's textile and apparel independent brands' exports. Xu Yingxin, executive vice president of China Textile Industry Sub-Council, analyzed the characteristics of the international market, Bosideng, and Qingdao Red. Leaders such as Leading, Dong Shang and other brands shared the experience of brand internationalization.

Italian fashion designer Maurizio Badassari gave a professional explanation on how Chinese brands cooperate with international design resources and international commercial channel resources. ftv global president yaron jakubowicz has in-depth analysis of Chinese brands and international media to promote Chinese brands.

In the subsequent interactive dialogue, Bosideng Board of Directors Gao Dekang, Exceptional Chairman Mao Jihong, jnby General Manager Ni Guochang, Long Jiu Silk Chairman Zhu Lie, Ordos Marketing Director Zhang Lei, Italian fashion designer Maurizio Badassari, and ftv Global CEO yaron jakubowicz, Shi Guangchen, general manager of ibic (International Brand Investment Cooperation), gave a wonderful and in-depth answer to questions from the delegates.

According to the representatives of the participants, this meeting brought great "positive energy" to the industry brand building and injected new strength for the development of China's textile and clothing brands.

Since its establishment in 2011, the China Textile and Apparel Brand Strategy Promotion Committee and Brand Work Office have focused on promoting brand building in the industry. They have conducted a large number of brand development and policy studies, research on brand cultivation management systems, brand value evaluation, business matching, and professional training. jobs. At present, brand building is increasingly valued by government departments, industry associations, and branded companies. As textiles and clothing are essential necessities and important consumer goods, their brand development has also played a leading and exemplary role. Independent brand consumption has gradually become the mainstream of mass consumption. .

In recent years, under the influence of national macro-policy guidance and market mechanisms, the brand awareness of the entire textile industry has gradually increased, and brand development has made considerable progress. A number of advantageous self-owned brands have gradually emerged in the international market.

Through the vigorous promotion of a series of brand building work, it will surely promote the early realization of the “Dream China National Dream”.