Uniqlo "storage-type shops" business philosophy to break the traditional model
Warehouse-type stores, supermarket-based independent shopping. UNIQLO shop from the site to implement the concept of decoration is "let the customer can choose the environment," almost all "big shop" style, spacious warehouse, according to the consumer's spending habits and rational distribution. Maintain the vitality of the basic changes in the basic models, amazing fabric wins. UNIQLO was first established with the basic models flagship, but in the fabric continued to invest in research and innovation. As for the development of raw materials, UNIQLO maintains long-term strategic cooperation with Toray Industries in order to ensure the continuity and high quality of raw material development. Both parties plan to invest 400 billion Japanese yen in the strategic agreement from 2011 to 2015. Quality Control - "ABC Action" to "Carpenter Engineering", established a good reputation of "low price ≠low quality". Sensitive chain reaction, follow the fashion elements, speed up innovation. Fluctuations in performance in fiscal year 2002 prompted the company to initiate design changes. UNIQLO have set up studios around the world, the first time to collect popular elements from around the world, and fashion designer cooperation, looking for their own simplicity and integration of the international big-name fashion balance point. At the same time shorten the product's production cycle to match the season retail. Merger acquisition of international women's brands, the development of secondary products. Mainly to sell men's Uniqlo started targeting the women's market, as one of the important engines to restore business performance. In addition, UNIQLO involved in infant and child clothing and jewelry. UNIQLO in 2004 after the massive acquisition of international women's brands such as Theory, COMPTOIR DES COTONNIERS, PRINCESSE tam.tam, the current proportion of women's business revenue has increased by 48% in the vicinity. Channel model continued innovation. The beginning of the creation of suburban stores in 2005 to launch super store model, overseas expansion of the site adjacent to luxury jewelry, positioning economic mix and match luxury brand "accessories." In the meantime, Uniqlo Marche, a multi-brand integrated store, was launched after Uniqlo Marco launched a cooperation program with fashion designers to further expand the company's business area. Global expansion: Asia is still the center of expansion UNIQLO's overseas expansion strategy is "Number one in Asia, then number one in the world." Fast Retailing Group directly in the overseas market to open stores, but also mergers and acquisitions in the local market has been influential brand (especially the women's brand), borrowing the brand's early advantages, so that local consumers as soon as possible familiar with UNIQLO brand. The proportion of UNIQLO International and acquired brands rose from 12.3% to 33.2%, an increase of 20%.
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190 Taffeta Fabric with PU Coating
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